Five Dollar Lunch Lost Them Millions

Summary

I used to arrange gourmet lunch boxes from my mother’s luxury boutique hotel, Linden, for my coworkers. They featured two premium proteins and two organic sides. Although the actual cost was eighteen dollars, I only charged them ten.

For over a year, everyone was thrilled with the arrangement.

But when our new intern, Jarry, joined the company, he acted as if he had uncovered a heinous crime.

"Ten bucks for a lunch box?" he scoffed loudly in the breakroom. "Talk about a rip-off! I can get the exact same setup for five. That’s a five-dollar markup per box.