November 23, 2004 at 8:53 pm #11350imFilesMember
This a great tutorial I found at http://www.2createawebsite.com/money/google-adsense.html since I love the beneficts of having google on your site, I put it here 🙂
Make Money With Google
Earning money with your web site has become more convenient. Web site owners are ecstatic over the earning potential for this free program created by one of the most popular search engines on the Internet.
Google makes money by allowing other website owners to advertise on their pages. Now, you can earn a share of that revenue by placing these same ads on your site. The program is called Adsense.
…And yes, people really are making money with this. I have the checks to prove it.
Google has been quite generous with the payouts for Adsense, and many are earning enough money to cover all of their web site expenses and then some. It’s a great way to fund your site. A colleague of ours earned $2,000 during its first month with the program.
Now, $2,000 in a month is probably not the norm for most participants. My checks usually range between $200 and $300, but it shows you what is possible if you learn how to capitalize on this opportunity. Even if you earn as little as $15 in a month, it would more than likely cover some or all of the costs for your web site.
This program is getting so popular, people are creating sites just to profit from Google Adsense alone. You should know that not every web site is accepted into the program, so it’s important you read this entire article so you can understand how to get accepted and maximize your earnings.
Getting approved for Adsense is not difficult. All of my sites have made it in. You just need to understand what Google is looking for.
How Google’s Adsense Works
If you go to Google and do a search for almost any keyword phrase, you’ll notice some “Sponsored Links” that appear on the right side of the screen that are relevant to the keywords you just searched for.
These are paid ads from web site owners trying to bring targeted visitors to their web sites. The advertisers pay Google every time their ad gets a click by a web surfer.
Now you can display these same ads on your site just like Google and get paid for it. Every time an ad is clicked from your site, you will receive a certain percentage of what Google receives from the advertiser. Once your account reaches $100, you’ll receive a check.
Why Would Google Give Away Their Money?
You may wonder why Google would just give away part of the money advertisers are paying them. Well, if you think about it, it’s a win-win situation.
Since the advertiser’s ads are now being displayed on more web sites all over the internet (instead of just Google’s site), they are getting much more exposure. This is good news for them because they’ll get more traffic over a shorter period of time.
This is also good news for Google because the more traffic the advertisers receive, the faster their funds are used up. And of course, it is Google’s hope that they’ll continue to advertise with them and keep funneling more money into their advertising account. This is a very ingenious way for Google to keep raking in the revenue.
And of course it’s good news for you because you’re getting paid to simply display a few text ads for free.
This is really the first time an affiliate program like this has been attempted, and since it has proven successful, other copycat programs are already starting to blossom.
“How Much Can I Earn with Adsense?”
Google does not disclose exactly how much you’ll earn per ad clicked. The payment you receive depends on how much advertisers are paying Google for the particular keyword ad. You will earn a share of that amount. I’ve heard of people earning anywhere from 2 cents to $15 per click.
So it is logical to believe that the more popular keywords (debt free, money, mp3, etc.) may earn you more since these are highly competitive keywords that are searched for quite a bit on the web. As a result, advertisers generally pay more for these keywords.
In other words, it would be to your advantage to create a site that focuses around the more popular keywords to increase your chances of earning more for the ads you display.
To get an idea of the keywords people are paying the most money for check out 7search.com’s top 100 keyword list.
Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you’ve generated that day, week, month, year, etc.
How much you’ll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience’s interests and of course, the amount you receive per click.
Keep in mind, the better the ads match your content, the more clicks you’ll receive. There are tips below that will help you create your web pages so you can display the most relevant ads possible.
Ideally, you should create a site on a topic you know a lot about. That way you’ll have a much easier time creating a generous amount of content on that subject. The more content and web pages you have the better since you can display the ads on as many pages as you wish.
“How Does Google Match the Ads to My Site’s Content?”
“…We go beyond simple keyword matching to understand the context and content of web pages. Based on an algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page.”
So let’s say you have an information web site about yoga. Once you join Adsense and paste their ad code into your site, Google’s technology will determine the topic of the pages by scanning for keyword repeats, page title, etc. If successful, you will see ads that relate to yoga displayed on your web pages.
Of course, the more related the ads are to your site’s content, the better the click-thru.
Keep in mind, the ads may not be an exact match because it depends on the ads inside Google’s database. So instead of seeing yoga ads, you may see more generic ads like exercise, healthy eating, etc. However, this is not a bad thing because these are topics your visitors will likely be interested in as well.
Why I Believe Adsense Works So Well
For years, web site owners have tried to generate revenue from their sites by slapping up banners in hopes of visitors clicking and purchasing a product.
The problem with banner ads is that the Internet audience is so immune to them, people do not click on them anymore.
Second, in order for the web site owner to earn $$ from that banner ad, usually the person who clicks has to purchase something. With Adsense, your visitors just have to click the link out of curiosity. They don’t have to purchase anything.
Third, most people that use banner ads do not do a good job of targeting the ads so the click thru percentages are dismal.
With Google’s Adsense, not only are you displaying text ads, (which tend to receive a much higher click-thru rate than banner ads), but you are displaying contextual ads that are highly targeted to your web site’s content….thanks to Google’s advanced technology.
Tips on Creating The Best Web Site for Adsense
Remember, your web site should have a clear focus with well-organized content based around a specific topic. It can be about almost anything from weight training to golfing tips (no adult sites). Just make sure that you have enough original content to create a 20 page web site (or larger).
Google will review your site before it is accepted into the program. So if your site is too small or does not contain enough original content, it will likely be rejected.
You should have your own domain name. Don’t try to create a free Yahoo or AOL site with banners and pop-ups. The freebie web sites have lost a lot of respect over the years, and it may be harder to get your site accepted if it’s created on such a shaky foundation.
If you do use a free provider, your site better be exceptionally organized, full of useful content, and cannot have banners and popups all over the place. Free web sites scream “Amateur!” and that may hurt your chances of getting in the program.
Plus, it’s so inexpensive and easy to create a dot com web site these days, there’s no reason why you shouldn’t. Not to mention, the money you earn from Adsense could more than pay for any web site fees you’ll incur.
Once you’ve started creating your site, save your web page file names with the keywords you are trying to target. For example, if one of your page is about cake decorating, name the page cake-decorating.html. Be sure the title and subtitle is descriptive enough and contains important keywords. This will help Google serve relevant ads on your pages.
Use keyword phrases throughout your pages very strategically, but don’t overuse words. Your sentences should still flow logically.
Need help creating your site from scratch? Download the quick start guide.
How to Join Adsense
After you have created your web site, go to https://www.google.com/adsense to apply. Most sites are either accepted or rejected within 24 to 48 hours, so you shouldn’t have to wait too long to find out if your application has been approved.
Once you’re accepted, simply copy and paste the provided HTML code into any page that you’d like to show the ads. If you’ve done a good job of defining the content on your web pages, the ads that show should be relevant to the content of your page…increasing the chances of click-thrus by your visitors.
You can either display the ads vertically along side the page like Google does or in a banner-like formation horizontally across your pages. The placement is up to you.
If Your Site Is Rejected…
Some people are finding themselves disappointed when they receive that email from Google stating their site has not been accepted into the Adsense program.
The first thing you should remember is that advertisers are paying Google to display these ads. Imagine if the advertisers found out their ads were appearing on junky, poorly developed web sites. They would likely discontinue their partnership.
Google has to be very careful about which sites they allow in the program. They don’t want to lose the advertiser’s dollars.
Of course, if your site is rejected, it doesn’t mean it is poorly developed. There may be other reasons. See below:
1) Is your site an “About Me” page? Google does not accept these kinds of personal sites because most of them do not have a specific topic. They are usually just random facts about the web site owner. It would be difficult for Google’s technology to display targeted ads on these kinds of pages.
They are looking for “content focused” sites that contain a generous amount of information on a certain topic. It could be anything from sewing tips to hair care techniques. Just make sure there is an obvious theme with original content.
2) Is your site organized? Be sure your site has a neat and clean navigation that’s easy to follow. Also ensure all the links work and that there are no typos. Keep the colors to a minimum and make sure each page has a consistent layout.
3) How many pages are on your site? Even though Google doesn’t specify a page number requirement, many believe they are looking for web sites with a decent amount of content. Again, it’s not likely a two-page site will get accepted. Try to strive for at least 20 pages.
4) Is your content solid? Don’t just submit a web site with a bunch of links to other sites. Be sure you have enough original content of your own to make your site unique.
5) Are you receiving enough traffic? Google can get an idea of how much traffic you’re receiving by visiting http://www.alexa.com. There’s no solid proof they check on this, but some believe they do.
Plus, if you’re not receiving many visitors, it will be hard to make any decent money with this program anyway. Wait until your site is getting at least 100 unique visitors per day, then apply.
6) Be sure to read the program policy and procedures carefully and make sure your site hasn’t violated any of the terms.
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